Approved content: The copy, source material, and brand assets to use. Audience and formats: The audience and required dimensions or placements. Production constraints: The edits, deadlines, and review responsibilities.
Who uses it
Marketing or account owner + production team
The workflow
From approved content to a production handoff.
Put the storyboard, selected media, and requested edits beside the production instructions. The workflow packages the agreed assets, format requirements, and a Word edit brief so the receiving team knows what to make and what still needs review.
01
Your team
Gather the content and requirements
Provide the approved content, audience, requested ad formats, and any constraints.
Starts with: source content and production requirements.
02
AI assistance
Organize the production brief
Match the content and audience to the requested formats and make missing requirements visible.
Produces: a clear production specification.
03
AI assistance
Prepare mockups and edit instructions
Prepare mockups or a storyboard, organize the selected media, and draft the Word edit brief describing the requested production work.
Produces: visual mockups and an edit brief.
04
Human decision
Check the handoff for accuracy
The owner reviews content, format, and instructions, then approves the package or requests changes.
People decide: the approved creative handoff.
05
AI assistance
Keep the files and instructions together
Package the reviewed assets and Word edit brief for the production team, keeping version choices and unresolved items visible.
Produces: a coordinated production package.
Your reviewer can request more evidence or revisions before the work moves forward.
What comes out
The media and instructions in one handoff.
Creative direction and media
Mockups or storyboards with selected image, video, and audio drafts for the defined production scope.
Edit brief
A Word document specifying requested edits, required formats, and unresolved production questions.
Production package
Selected assets, version notes, and reviewed instructions for the receiving team.
Explore related workflows
Generate creative from brand direction
Explore visual directions from an agreed brief and brand references, then choose the assets worth developing.
