Campaign requirements, brand standards, product information, and relevant prior work.
Who uses it
Creative, media, and commercial teams.
The workflow
From campaign request to a shared brief.
Carry brand standards, product information, and campaign requirements into a working brief. People review the claims and creative direction before the work moves toward publishing or activation.
Viewing this workflow does not run the work or authorize an action.
01
Your team
Set campaign requirements
Set the objective, audience, deliverables, channels, and review responsibilities.
Produces: campaign requirements and owners.
02
AI assistance
Gather brand and product context
Bring together brand standards, product information, and relevant performance context. Flag missing evidence behind requested claims.
Produces: a source-linked context set.
03
AI assistance
Draft the brief
Draft the brief and proposed content direction. Make supporting sources, assumptions, and unresolved claims visible.
Produces: a working brief and review questions.
04
Human decision
Review direction and claims
Brand, product, and marketing owners review the brief and can request changes. Publishing and activation remain subject to the named approvals.
Review gate: people decide claims, creative direction, and publishing.
05
Your team
Hand off the approved brief
Save the reviewed brief, approval notes, and next actions with the work so delivery teams use the same context.
Produces: an approved brief and decision record.
The reviewer can request more information or revisions before an outcome is recorded.
What comes out
A brief the whole team can work from.
Working brief
A sourced direction for the campaign.
Review questions
Claims and assumptions to resolve.
Approved brief
Decisions, approvals, and next actions.
Explore related workflows
Generate creative from brand direction
Explore visual directions from an agreed brief and brand references, then choose the assets worth developing.
Bring your source material and a sample result. We’ll identify the steps, connections, and human review needed, then agree how to assess quality, time, and cost.
