An approved creative brief or a new campaign direction
What you bring
Creative brief: Audience, purpose, message, and required formats. Brand references: Approved visual direction and source assets. Review feedback: Selection criteria and requested refinements.
Who uses it
Creative lead + brand or marketing owner
The workflow
From brand direction to reviewed creative.
Bring the brief and brand references into the process so your team can compare creative directions, request changes, and keep the selected assets together. Use the generation tools configured for the required image, video, and audio formats.
01
Your team
Set the creative direction
Provide the audience, purpose, format, and approved brand references.
Starts with: a creative brief and references.
02
AI assistance
Generate distinct creative directions
Create image explorations, storyboards, and requested video or audio drafts using the configured tools. Keep the brief and brand references with the work.
Produces: creative options to compare.
03
Human decision
Choose a direction
The creative owner reviews brand fit and relevance, then selects an option or requests a new exploration.
People decide: creative direction and brand fit.
04
AI assistance
Develop the selected assets
Apply the chosen feedback and prepare the requested variations or formats.
Produces: refined creative assets.
05
Human decision
Keep the approved set together
Review the final assets and record which versions are ready for the next production step.
Produces: a selected asset set and review notes.
Your reviewer can request more evidence or revisions before the work moves forward.
What comes out
Creative assets, ready to refine.
Creative directions
Image explorations and storyboards prepared from the brief.
Media drafts
Images, video, or audio in the requested formats, with revisions guided by the creative owner’s feedback.
Selection and review notes
Chosen versions, outstanding questions, and instructions for the next production step.
Explore related workflows
Prepare a creative production handoff
Turn approved content and format requirements into creative mockups and an edit brief the production team can use.
