Audience brief: The goal, audience questions, and constraints. Audience evidence: Business records, analytics, and relevant company knowledge. Channel context: Available cohorts, newsletters, and distribution surfaces.
Who uses it
Audience strategist + marketing or distribution owner
The workflow
From audience evidence to an activation plan.
An audience plan needs both a clear segment and a practical path to reach it. This workflow combines audience evidence with available channels and keeps segment approval ahead of the distribution plan.
01
Your team
Set the audience objective
Define the business goal, audience scope, and constraints.
Starts with: an audience brief.
02
AI assistance
Build the segment evidence
Review the supplied business data, company knowledge, and audience analytics to propose segments with supporting evidence.
Produces: proposed audience segments.
03
Human decision
Choose the segments to develop
The audience owner reviews the segment logic and requests revisions or approves a direction.
People decide: segment selection and priorities.
04
AI assistance
Map the distribution options
Use the reviewed segments and available cohort or channel catalogs to prepare a distribution framework.
Produces: a channel and activation plan.
05
Human decision
Review the execution handoff
The owner checks feasibility and finalizes the plan and responsibilities before any activation.
Produces: a reviewed planning document.
The output is a reviewed plan. Audience activation and publishing are separate execution steps.
What comes out
An audience plan and distribution framework
Segment plan
Audience definitions with supporting evidence.
Distribution framework
Proposed channels and how the audience could be reached.
Planning document
A reviewed Word document for the execution handoff.
Explore related workflows
Track changes in your audience
Compare audience evidence over time and prepare a brief on the changes your team should investigate.
