Measurement & analytics
Media team
A media team unified 9 data sources into one and cut time-to-insight 88%.
One normalized data model, a common taxonomy, and live views replaced two-day manual report builds.
The problem
Siloed platforms and manual exports meant cross-campaign reports took two days to build, and were stale by the time anyone acted on them. Analysts spent 75% of their time assembling, not analyzing.
The solution
A four-step rollout took the team from exports to live views.
- 01Unify
Connect every platform into one normalized data model.
- 02Standardize
Apply a common taxonomy across campaigns and channels.
- 03Build views
Live dashboards with self-serve drill-downs.
- 04Activate
Scheduled and on-demand reporting from the same record.
Top results
Time to insight
3
hours
2 days 3 hours
-88%Data sources reconciled
1
9 1
-89%Manual reporting hours
3
hrs/week
14 hrs/week 3 hrs/week
-79%Analyst time on analysis
80%
25% 80%
+55 ptsBefore and after
The full picture.
Metric
Before
After
Change
Time to insight
Before2 days
After3 hours
-88%
Manual reporting hours per week
Before14 hrs
After3 hrs
-79%
Data sources reconciled
Before9
After1
-89%
Analyst time spent on analysis
Before25%
After80%
+55 pts
In their words
“The reporting stopped being a build. It is just there, and it is current.”