Campaign operations
Performance agency
A performance agency launched campaigns 78% faster and tripled ROAS, all in one platform.
Fulfillment, optimization, and reporting collapsed into one platform in a four-day rollout.
The problem
Fulfillment, optimization, and reporting lived in three separate tools. Manual handoffs created errors, delays, and zero real-time visibility. Ops averaged 22 hours per campaign.
The solution
A four-day rollout moved the agency from three tools to one.
- 01Day 1: OAuth connect
Platforms connected directly, no data engineering.
- 02Day 2: Taxonomy mapping
Existing naming conventions mapped into the model.
- 03Day 3: Live pilot
Progressive publish with reconciliation against platform truth.
- 04Day 4: Agentic pacing
Full pacing and optimization running with oversight.
Top results
Time to launch
1-2
days
9 days 1-2 days
-78%Blended ROAS
6.6x
2.1x 6.6x
+214%On-time launch rate
98%
71% 98%
+27 ptsOps hours per campaign
4
hrs
22 hrs 4 hrs
-82%Before and after
The full picture.
Metric
Before
After
Change
Time to launch
Before9 days
After1-2 days
-78%
Blended ROAS
Before2.1x
After6.6x
+214%
On-time launch rate
Before71%
After98%
+27 pts
Ops hours per campaign
Before22 hrs
After4 hrs
-82%
Platforms in the workflow
Before3
After1
-67%
In their words
“Launches stopped slipping. The pacing work that used to eat the week now runs on its own.”