A media company cut its pre-sale planning cycle in half and made Veylan part of its daily workflow.
Pre-sale became the entry point, with live inventory from GAM and creative concepts drafted alongside the plan.
Post-acquisition complexity left two operating rhythms in place. Inventory pulls were manual across the ad server, CRM, and an offshore team, brainstorms ran long, and there was no single workspace holding the work.
Pre-sale as the entry point. GAM integrated directly for live inventory. Veylan drafted RFPs inside the team's own template, generated creative concepts including magazine covers, social mock-ups, and IAB units, and prepared brainstorms with a working draft already on the table.
- 01GAM integration
Live inventory replaced manual pulls across ad server, CRM, and offshore support.
- 02RFPs in their template
Drafts produced inside the team's existing format.
- 03Creative concepting
Covers, social mock-ups, and IAB units generated with the plan.
- 04Prepared brainstorms
Sessions start from a working draft instead of a blank page.
The full picture.
“It became part of how the team works day to day. Nobody has to be talked into opening it.”