RFP & pre-sale
Media network, NA & EMEA
A media network cut RFP turnaround 79% and nearly doubled its win rate.
End-to-end RFP automation replaced manual assembly across fragmented research sources.
The problem
Manual assembly across fragmented research sources. Teams were declining 31% of briefs due to capacity, producing inconsistent outputs, and spending 38 analyst hours per response.
The solution
End-to-end RFP automation, from brief intake through branded assembly, with a QA flag raised before senior review.
- 01Brief intake
Structured capture of requirements, audiences, and constraints.
- 02Audience sizing
Sized against connected research and first-party data.
- 03Costed media plan
Channel mix and pricing assembled from live rate data.
- 04Creative territories
Concept directions drafted alongside the plan.
- 05Branded assembly and QA
Output built in the network's own template, flagged for senior review.
Top results
RFP turnaround
2.5
days
12 days 2.5 days
-79%Competitive win rate
34%
19% 34%
+15 ptsRFP throughput per planner, per quarter
21
6 21
+250%Briefs declined
4%
31% 4%
-87%Before and after
The full picture.
Metric
Before
After
Change
RFP turnaround
Before12 days
After2.5 days
-79%
Competitive win rate
Before19%
After34%
+15 pts
RFP throughput per planner, per quarter
Before6
After21
+250%
Briefs declined for capacity
Before31%
After4%
-87%
Analyst hours per response
Before38 hrs
After8 hrs
-79%
In their words
“We stopped choosing which briefs to answer. Now we answer them all, and the work is more consistent than when we did it by hand.”